LED panels from Lighthouse Technologies have been installed at a new Outdoor Plus DOOH site in London, UK, within a bronze-coloured structure designed to replicate the appearance of the cladding around the nearby Lighthouse Impact 12 screens.

The Rimex stainless steel panel cladding was manufactured by Peterborough's Solutions In Steel and installed in situ at the site near Aldgate Underground station, as was the 12 x 3.5m Impact 12 screen and the steelwork.

Outdoor Plus sales director Grant Branfoot comments on the new digital advertising site: "The screen is sited at an extremely busy junction and, as well as a huge volume of passing road traffic, many thousands of pedestrians and commuters see it every day.

"Aldgate Underground station is just round the corner and the site is located just before the junction on to Fenchurch and Leadenhall Streets – the principal routes through the City of London.

"The Lighthouse Impact 12 panels utilise state-of-the-art technology to provide the highest quality display and scheduling capabilities – delivering unmissable impact to the right audiences at the right time."