Cross Media 2012 has launched a smartphone app which includes information on the latest news, social media feeds, seminars, exhibitors, speakers, interactive show floor map, and up-to-date travel and traffic information.  The new app will keep visitors up to date and will allow them to pre-plan their event experience in order to maximise return on time investment.

With over a quarter of UK adults now owning a smartphone (Ofcom’s latest Communications Market Report), together with the rapid growth of the smartphone application industry, the Cross Media 2012 app is highly relevant to the multi-channel world that is high on Cross Media 2012’s seminar agenda.

In addition to the latest event news, app users have the opportunity to map out their visit to Cross Media in advance, using the ‘My Schedule’ feature. It allows you to select seminars you wish to attend and save them in one place, effectively creating a virtual diary for your time at the event, while the interactive map of the show floor, helps you find your way around. The app includes a comprehensive overview on Cross Media’s exhibitors and theatre programmes, with detailed information on all vendors, seminars and individual speakers.

The Cross Media 2012 app’s social media option will provide the opportunity to easily interact with the organisers and peers on the available platform of your choice, and have readily access to all the latest news and updates – all in one place.

Nick Craig Waller, Event Director, comments, “In today’s fast paced business environment, smartphones and tablets play an integral role in helping marketers, publishers, creatives and printers keep their fingers on the pulse of what’s happening in their fast-paced industry and optimise the time they spend doing this. The Cross Media 2012 app will allow them to do just that.”