With the shift in consumer behaviour and how they access information, the face of publishing is changing, and publishers are realising the need to adapt quickly. Understanding this change and utilising this new technology to meet consumer needs, is vital for publishers in today’s multi-channel world. An expert line-up of speakers will address these challenges in the Publishing Theatre at Cross Media 2012 (3-4 September 2012, Business Design Centre, London).

The Theatre, sponsored by app creator mag+, will focus on the implications of new digital channels for publishers and how they can adapt their business to capitalise on the opportunities and tackle the challenges these present. It will also provide innovative tactics for publishers to monetise content and capitalise on these new channels.

The seminars will be presented by key note speakers from major brands such as Dennis Publishing, Incisive Media, Oxford University Press, The Economist and The Guardian News & Media.

On day one, delegates will have the chance to attend seminars about how publishers should tackle the challenges of delivering a coherent and consistent content strategy across multiple channels and how they can monetise content across those platforms.

Julia Hutchinson, COO, Content Marketing Association, is taking part in a panel discussion on day one which looks at the future of publishing and how publishers need to change their business model to thrive in the new order. She comments, “Convergence is on the minds of clients and agencies alike. In today’s multi-media environment it is vital that brands are giving their customers a joined-up brand experience through their content. Cross Media 2012 and in particular the seminars, will give delegates the opportunity to keep up-to-date on current trends and learn from those at the forefront of cross-channel integration.”

During day two in the Publishing Theatre, delegates will hear about some of the challenges facing the publishing industry. This includes a look at cross media solutions for smaller independent publishers, and how publishers can demonstrate engagement with advertisers across print and digital platforms. It will also include a case study from Julian Thorne, Managing Director, Dovetail Service and Kerin O’Connor, Managing Director, The Week Magazine, Dennis Publishing about the launch of The Week app and selling digital subscriptions.