The continuing popularity of smartphones and tablets means that it is now easy for consumers to move fluidly between channels. As a result, it has never been so important for brands to develop effective cross media campaigns. With this in mind, how can creativity be used to drive success in cross media campaigns?

Cross Media 2012 (3-4 September 2012, Business Design Centre, London) looks at the possible answers. An expert line up of speakers will examine the implications of cross media and personalised marketing for design and creative strategies in the Creative Theatre.

The Theatre, sponsored by Adobe?, will look at the latest know-how on how to develop multi-channel creative strategies to achieve engagement, cut through and deliver results. The seminars will be presented by key note speakers from major brands such as BBC WORLDWIDE, Casual Films, Indicia, One Vision and Samsung.

The seminars taking place on day one will look at the role of creativity in a cross media marketing strategy and will also examine how consumer behaviour is driving the trends in the digital world and how brands should be taking advantage of this.

On day two in the Creative Theatre, Adobe? will provide an update on the current Digital Publishing landscape and showcase how they are working with major publishers and businesses to create and distribute interactive, media-rich Digital Publications. Taking advantage of the latest HTML standards, Adobe will demonstrate how to create and publish content to multiple screens and devices. It will also show how Adobe Acrobat? is critical in the design and creative workflow, as well as how advancing video editing technologies are enabling ‘broadcast quality’ video to be created for minimal outlay.