HP will exhibit a diverse showcase of flatbed and roll-to-roll large-format printers designed to expand the sign and display applications offered by print service providers at Viscom Italia (Hall 1, Stand K29).  The event is scheduled to take place in Milan between 4th and 16th October.

Highlighting the continued importance of HP Latex Ink Technologies and the business-enhancing opportunities it offers users, HP will display some of the vibrant, wide-ranging applications achievable, while presenting live product demonstrations on key HP Latex devices, including the HP Designjet L26500 Printer and the award-winning HP Designjet L28500 Printer.

Both printers run water-based HP Latex Inks that produce odourless prints, enabling users to offer an extended range of creative indoor and outdoor applications using a variety of substrates, including vinyl, fabrics, paper, film and low-cost uncoated options, while meeting the needs of environmentally-conscious customers. These applications span a multitude of jobs, including POS/POP graphics and posters, light boxes, soft signage, wall coverings, vehicle graphics and event banners.