Fespa's exhibition website has gone live with the campaign strapline 'Your destination for print'.

The aviation-themed website features a digital clock on the homepage counting down the number of days, hours, minutes and seconds until the event kicks off at London's ExCel Centre.

Fespa managing director Neil Felton said: "Fespa is focused on creating events that help our global community of printers to take their business forward. The image of Fespa as the ‘airline carrier’ which transports and guides the visitor emphasises this philosophy.

"We want visitors to experience the London 2013 event as a point of connection where they can continue to a variety of exciting business destinations.

"Fespa’s role is to create an inspiring route map; it’s for each business to choose where they want to go."

Earlier this year Felton forecasted that the 2013 event, which takes place in London from 25-29 June next year, will be the biggest Fespa yet, with over 300 exhibitors booked.

By February this year, 108% of the floor space sold for Fespa 2012 had already been reserved for Fespa 2013, with exhibitors such as Océ, Canon, HP, Agfa, Fujifilm, Durst, Roland, Sun Chemical and Mimaki confirming their attendance.

Meanwhile Fespa has also announced that it is expanding its global reach with the launch of Fespa Eurasia 2013. The inaugural event, which will be supported by Fespa UK staff, will take place from 3-5 October 2013 at the CNR Expo in Istanbul, Turkey.

Felton said that Turkey and the surrounding economies were strong growth markets for the print industry with steadily increasing interest.

He added: "1,500 visitors from the region attended Fespa 2010 and Turkey listed among the top 12 countries at FESPA Digital 2012 in Barcelona.

"Turkey has a strong presence in the garment decoration market, which is an important facet of all FESPA shows and will form a prominent part of FESPA Eurasia."