The Digital Signage Federation has announced the next installation in its year-long webinar series, 'The Right Mix of National, Regional and Local Advertising'. The one-hour webcast, in association with BUNN, will be broadcast on September 26th at 2pm EDT (7pm BST).

The session 'will offer insights into the way in which campaigns can be localised to take best advantage of day-parting, location and audience-specific targeting capabilities of digital signage,' says DSF. The three speakers offering their viewpoints on the subjects are Posterscope chief operating officer Ray Rotolo, Jesse London, vice president and general sales manager of CBS Outernet, and Andy McRae, general manager at Dot2Dot Communications.

DSF hopes attendees of the free webinar will gain a better understanding of how to sell advertising space to local businesses, pricing strategies for local advertisers and effective approaches for improving sales success and revenue forecasting.