Alwan Color Expertise will unveil its new OEM strategy at the GraphExpo 2012, and announce its inaugural partners - Caldera, Compose System and Dubsat.  Representatives of the three OEMs will welcome their customers and visitors on Alwan booth 154 at GraphExpo.

Printing Standards adoption has gained momentum worldwide thanks ISO 12647 and G7. Print Buyers and printers agree today that the files and the prints they deliver should comply with these industry standards.  File and Print conformance to standards is the mission and the technology Alwan has been delivering to the graphic industry since its foundation fourteen years ago.

Now Alwan's recognised vision and highly awarded technologies have received new and strong support from the three industry-innovating manufacturers, Caldera, Compose and Dubsat. All have embraced Alwan's vision on standardised workflows, and have committed to embed Alwan technology in their systems, enabling their customers to produce standardised colours, files and prints with the industry reference technologies.

Elie Khoury, founder and president of Alwan Color expertise is thrilled.  "Those who know Alwan know that Alwan is all about co-operation: human, technical and business co-operation. We are particularly happy today to see that our business approach and ethics are attracting attention of notorious companies such as Caldera, Compose and Dubsat. Their support has enabled us to improve our technologies even further, making them available to a larger number of users, and enabling our partners to improve their systems and offer their users standardised colour, files and prints.”

Joseph Mergui, CEO of Caldera, is looking forward to move the digital printing industry towards printing standards.  "When I met Elie Khoury for the first time in 2008, I knew that one day we would work together. His vision regarding conciliating printing standards and working practices using simple and automated tools made sense to our digital printing industry, but it was too early then. Today, Caldera users want to print to standards and match on their large format printer, customer colours that are printed on other processes, conventional or digital. This is the reason why we decided to join forces with Alwan. Today, we have two joint projects, the first is the very successful Caldera InkPerformer which is the digital printing version of Alwan's recognised and awarded Dynamic Ink Saving Technology. The second is Alwan's G7 certified system DynamicPrinterCalibration that we decided to offer with our next RIP version, and which has been also optimised by our joint teams for large and grand format printers inks, gamuts and substrates."

Tom Sit, CEO of Compose System, adds, "Compose is an Alwan distributor and an OEM partner for Global Graphics Harlequin RIP for years. We have hundreds of satisfied users printing with Alwan and Harlequin technologies worldwide. However these two complementary solutions were separate and available on different platforms. Now, thanks to Alwan, Compose and Global Graphics joint efforts, we have succeeded to integrate Alwan award winning DeviceLink Profile technology in the Harlequin RIP, enabling thousands of additional users to benefit from Alwan's industry reference colour management and standardisation technology within their Harlequin RIP.  This is great news for our market, and great news for us."

Olivier de Pina, Adsend's global product manager, is excited about the services the relationship with Alwan will bring to Adsend’s AdGate users in particular.  "With the global adoption of printing standards, we wanted to offer our ad agency users the ability not just to manage their colours, but to produce standardised colours and files that will print without any problems on any printing process worldwide. After investigating the available technologies and holding discussions with many prepress and printing companies worldwide, it was highly apparent to us that Alwan technology is the standout choice for us and for our customers thanks to its recognised performance and wide adoption. Alwan will be an excellent addition to our existing partners, as this new co-operation will allow Dubsat to provide PDF standardisation services to our users worldwide, with the guarantee that their colours can match regardless of the printer and the printing technology."