Digital Signage Connection, a resource run by Digital Signage Expo, will launch its autumn webinar programme on October 30th with a presentation on content.

'Why You Need a Content Strategy and How to Create One' will explore the creation of 'compelling, relevant' content for public and private networks. Loren Goldfarb, chief operating officer of Everwell/MediVista Media, will lead the session and explore how content should be developed and how to assess audience, location and dwell time.

The session is free to attend; users can register at https://www4.gotomeeting.com/register/327517487.