Toyota has taken the top spot in Ocean Outdoor's Art of Outdoor Digital competition with a campaign using full motion technology and interactive floor tiles to promote its Yaris Hybrid model.

The charity Compassion in World Farming took second with an interactive campaign which invited viewers to feed free-range pigs and make donations via text, and third place went to Heineken for its 'largest ever team photo' campaign in the run up to the 2013 UEFA Champions League Final. Warner Brothers was highly commended for its activity to promote the DVD and Blu-Ray release of The Dark Knight Rises.

"Each year, this competition produces Cannes Lion finalists and winners," says Ocean Outdoor chief executive Tim Bleakley. "The quality of this year's entrants is no exception and reflects the seriousness that the creative community now attaches to the potential of digital out-of-home. This year also saw the first entries from media agencies, once again signalling a convergence of disciplines."

"Our top four winners are all game-changing campaigns which demonstrate the immediacy and relevance of knock-out installations which are simple, strong, highly scaleable and likely to catch fire through their amplification well beyond their chosen sites."