Amscreen, which claims to be Europe's largest DOOH media owner, says it is 'blazing a trail' with its made-to-measure service which enables content to be screened world-wide in 'a matter of minutes'. Combining its ad-serving technology, Adlive, with 'insights into customer interaction using image recognition', Amscreen claims it is bringing unmatched flexibility to the market.

"All brands want flexible, scalable and hassle-free advertising and we're a one-stop shop for all these things," Amscreen chairman Lord Sugar told delegates at the Amscreen and Draftfcb event. "Using Amscreen, content can be loaded on to the screens in a matter of minutes enabling direct customer engagement. It removes the complication and delivers advertising as it should be – straight and simple."

"Our philosophy is about flexibility and delivering made-to-measure media for our clients," adds Simon Sugar, Amscreen chief executive.

"By adopting this new positioning as an online outdoor media owner, we are highlighting the differences between us and the rest of the industry and demonstrating that Amscreen offers a truly unique proposition for companies to communicate a clear and effective message to consumers."