The Screen Amsterdam has announced its second breakfast briefing session following a successful inaugural event in September. 'Interactivity and The Rules of Engagement' will include speakers Eric Kramer, chief executive of MEC, and Stefan Haws, Blast Radius general manager, discussing the impact of interactive and social media on advertising and mobile-integrated DOOH respectively.

The Screen's briefing will take place on Wednesday November 7th at Eye Amsterdam. Tickets are €45 (around ￡37) and can be booked through Lisa Goldstein on +44(0)207 631 2152 or by email.