The Green Trail, which highlights products from exhibitors that can display either an eco-friendly, environmental or ethical element, will return to Sign & Digital UK in 2013, following its successful launch at the event in 2012.

Alan Caddick, marketing manager of Sign & Digital UK explains, “The Green Trail was very successful at Sign & Digital UK 2012 with exhibitors noticing an increase in discussions around eco-friendly products and visitors now actively enquiring about energy consumption and recycled materials. It was only the first year last year and it went really well – so much so that we are running it again for 2013 and this year we will be making more of it. We invite our exhibitors to make us aware of any products being shown at the event that will fit this initiative.”

“There will be a good mix of products on the Green Trail list including ink and media manufacturers, printers, and recyclable display products,” adds Caddick. “Not to mention sustainable solutions from the digital signage sector.”

The Green Trail will be heavily promoted through the extensive marketing campaign leading up to the show and highlighted in the Show Guide and floorplan so visitors can easily identify which stands are taking part.  All applications for the Green Trail will be vetted to ensure that they actually do display either an eco-friendly, environmentally aware or ethical element to the product, so it’s important that exhibitors wishing to partake can demonstrate this side of their product to the organisers.