Next Printing said it could now provide demanding clients with offset quality at digital speed after investing in the Asia-Pacific's first Durst Rho P10 250.

General manager Romeo Sanuri told ProPrint that the $500,000 inkjet flatbed printed at near-photographic quality – and 50% faster and at almost double the resolution of the machine it replaced.

The 35-staff Sydney firm does high-end work for FMCG and cosmetic companies that demand offset quality, said Sanuri.

"We do a lot of jobs that need quick turnaround but in large volumes," he said.

"This investment will allow us to get into those areas where traditionally digital printing has had limitations.

"We always try to see what we can do to stand out from the market. Everyone does printing – it's what you do after printing that sets you apart."

The P10 250 can print at up to 200sqm per hour and on rigid material up to 70mm thick and 2.5m wide. Applications include fabric, vinyl, film, papers and stretch materials along with metal, acrylic, glass, PVC, polycarbonate and board.

Next Printing went to Drupa in May to see the P10 250's launch and then conducted market research before placing its order in August, said Sanuri.

The machine was installed at the St Peters site on 27 September, after being transferred from the display hall at Visual Impact Image Expo, he said.

The P10 250 will sit alongside Next Printing's HP FB7500 digital screen printer and will ease the load on its Durst Rho 320R and Durst Rho 351R, which have been running to full capacity, he said.