William Smith has launched an online calculator for sign-makers to work out how much time they could save on the production floor when using a RollsRoller flat-bed applicator.

Having entered the amounts of application tape and printed media they would normally use, users are then emailed a calculation of the likely economy. The RollsRoller device can achieve time savings of up to 80 percent, according to the company.

William Smith is the UK distributor of the devices, which come in a range of sizes and have various custom design features.