Originally focused on commercial litho print, Wiltshire based Superior Creative has since expanded its range of services by with the addition of wide format and has recently replaced an Inca Spyder V with an advanced Inca Onset S40 from Fujifilm, raising the bar of its wide format offering.

The company first embraced digital print production in 2006 with an investment in small format equipment, followed by its first wide format printer, the Inca Spyder V from Fujifilm in 2009. The increasing demand for short run and print-on-demand applications in the last three years also persuaded the company to embark on a massive business investment programme at the end of last year to pursue new business opportunities.

Superior's growth has predominantly come from the retail sector, as it has won several major contracts and is working with well-known brands such as Heineken UK, Molton Brown, Booker Cash & Carry, Noble Foods and United Biscuits. In the last three years the company business has soared and Superior reached a turnover of ￡15.2 million in 2011. The demand for wide format applications plays a key role in this achievement.

"In 2009 we decided to invest in an Inca Spyder as we were outsourcing a large amount of work," says Richard Blueitt (left), commercial and operations director, "Just a year later we were literally inundated with requests and the Spyder soon reached capacity. The amount of wide format work coming through the door continued to increase as we responded to the rising needs of our blue-chip client base, and we realised that there was a big business opportunity; a technology upgrade was pivotal to accomplish it and stay competitive."

Superior Creative has also been one of the first companies to adopt the new generation of Fujifilm Uvijet OZ inks, launched at Drupa 2012, which feature a higher degree of flexibility allowing users to fold, crease, cut, drill and route printed media.

As a forward looking entrepreneur, Richard loves to keep pushing the company boundaries and improving quality standards. He concludes: "Our next investment will be in the finishing department as we want to boost our entire workflow and avoid any bottlenecks to deliver end-to-end solutions in the most efficient way. We are really keen on seeing significant technology developments in the print industry, especially in terms of automation and efficiency. We are also aware that our production capacity will probably need to be reinforced in the future by an additional piece of print equipment. It's a logical assumption to think that another Onset device might be installed at our premises within the next two years."

Originally focused on commercial litho print, Wiltshire based Superior Creative has since expanded its range of services by with the addition of wide format and has recently replaced an Inca Spyder V with an advanced Inca Onset S40 from Fujifilm, raising the bar of its wide format offering.

The company first embraced digital print production in 2006 with an investment in small format equipment, followed by its first wide format printer, the Inca Spyder V from Fujifilm in 2009. The increasing demand for short run and print-on-demand applications in the last three years also persuaded the company to embark on a massive business investment programme at the end of last year to pursue new business opportunities.

Superior's growth has predominantly come from the retail sector, as it has won several major contracts and is working with well-known brands such as Heineken UK, Molton Brown, Booker Cash & Carry, Noble Foods and United Biscuits. In the last three years the company business has soared and Superior reached a turnover of ￡15.2 million in 2011. The demand for wide format applications plays a key role in this achievement.

"In 2009 we decided to invest in an Inca Spyder as we were outsourcing a large amount of work," says Richard Blueitt (left), commercial and operations director, "Just a year later we were literally inundated with requests and the Spyder soon reached capacity. The amount of wide format work coming through the door continued to increase as we responded to the rising needs of our blue-chip client base, and we realised that there was a big business opportunity; a technology upgrade was pivotal to accomplish it and stay competitive."

Superior Creative has also been one of the first companies to adopt the new generation of Fujifilm Uvijet OZ inks, launched at Drupa 2012, which feature a higher degree of flexibility allowing users to fold, crease, cut, drill and route printed media.

As a forward looking entrepreneur, Richard loves to keep pushing the company boundaries and improving quality standards. He concludes: "Our next investment will be in the finishing department as we want to boost our entire workflow and avoid any bottlenecks to deliver end-to-end solutions in the most efficient way. We are really keen on seeing significant technology developments in the print industry, especially in terms of automation and efficiency. We are also aware that our production capacity will probably need to be reinforced in the future by an additional piece of print equipment. It's a logical assumption to think that another Onset device might be installed at our premises within the next two years."