Israel-based Hameshalet Ltd has installed an HP Scitex FB7600 Industrial Press to expand the range of sign and display applications that it can offer its customers.  The company chose the HP Scitex FB7600 over other options available on the market for its high quality and fast printing speeds and will utilise the press’ multi-substrate capabilities to broaden its product portfolio and extend its range of services. The company will also transfer its existing line of applications, including banners, large format signage and vehicle graphics to the new press.

“We have seen a trend in the market for printing on rigid panels, and we wanted to maintain our competitiveness and be able to offer this additional capability to our customers,” said Leonard Kirshbom, printing manager, Hameshalet. “The increased number of applications achievable on the press will allow us to reach out to a greater customer base.”

Hameshalet, which has been an HP customer since 2009, successfully runs an HP Scitex XP2750 Printer and HP Scitex TJ8550 Printer. Following its positive experience with HP digital large format inkjet equipment, the company made the decision to expand with a new HP press.

“The quality of the HP Scitex FB7600 is very impressive, and affords us the ability to provide our customers with even higher quality products and fantastic results. We also like the press’ faster printing speed, which enables us to take on more work thanks to the increased turnaround times we can offer,” commented Leonard.

“Another key feature that attracted us to the HP Scitex FB7600 was the multi sheet loader option. This has definitely enhanced our productivity, and reduced set up times,” Leonard added.

The HP Scitex FB7600 delivers many enhancements to Hameshalet’s services, including printing speeds of up to 95 full-size sheets per hour (500m2/hr, 5380ft2/hr) with a POP production mode producing up to 55 sheets per hour. The press can handle a wide variety of media of up to 25mm thick, and has an edge-to-edge printing feature that allows final-size sheets to be printed, which eliminates the need for trimming, thereby saving substrates and reducing product damage through additional handling.

“The HP Scitex FB7600 meets all our needs for a new press – high quality, speed, and flexibility. With the press we expect to be able to improve our services and meet the increasing demands of our existing customers,” said Leonard.