One of the secrets to making money with your wide format printer is thinking outside of the (festively wrapped) box and exploring new avenues with which to build revenue. This is why Mimaki’s UK & Irish distributor, Hybrid Services is working its way through an alternative Twelve Days of Christmas, unveiling every day (via its Twitter page) a new, money making application each day in the run up to the holiday period.

Whether it’s making more use of your outdoor durable printer/cutter such as a Mimaki CJV30 or eking the most out of your Mimaki JFXplus UV flatbed, Hybrid is promoting a seasonal list of top-twelve products to create on a Mimaki.

Hybrid’s marketing manager Duncan Jefferies refers back to the real reasons for the campaign. “It’s understandable that print companies concentrate on their core products, but thinking a little differently about new applications – especially at this time of year – can bring in valuable new business. Anything we can do to help promote that is beneficial to us all.”