BARCELONA, Spain, 02 January 2013 — HP today announced the appointment of 3 Print Hungary, of Budapest, as a new channel partner for Hungary, providing sales and support for the full range of HP Indigo Digital Presses.

3 Print was founded in 2007 by industry veterans experienced in introducing new solutions and transforming markets. The company has been an HP Indigo Distributor since 2007, and operates in Greece, Bulgaria and Israel as well as Hungary.

“We are excited by the opportunity to help develop the Hungarian digital print market,” said Beky Shemer, CEO, 3 Print. “We will be offering our customers an integrated service comprising sales, training and support along with workflow, software, presses and finishing equipment to meet our customers’s requirements.”

Among 3 Print Hungary’s plans for the Hungarian market is the anticipated opening of a training and demonstration centre in Budapest. The centre will include an HP Indigo 5600 Digital Press, one of the latest sheet-fed presses and capable of a wide range of commercial, photo-specialty and book printing applications and a range of complementary solutions and technologies from selected HP partners.

“3 Print brings expertise, experience and comprehensive support to our customers in Hungary,” said Christian Gericke, regional business manager, Indigo & Inkjet Web Press,  Central & Eastern Europe, HP. “In addition, the training and demonstration centre will boost awareness of the digital printing opportunity with HP in Hungary.”