Canon Solutions America, Inc. a wholly owned subsidiary of Canon U.S.A. that combines the strengths of the former Canon Business Solutions, Inc. and Océ North America, Inc., announced that Spectra Integration, a professional fulfillment services company, has installed a Canon imagePRESS C7010VP digital color printing system with booklet trimmer and UV coater.

Nationally recognized as a leader in fulfillment processing, Columbia, SC-based Spectra Integration prides itself on being the “one source” for fulfillment solutions, boasting a wide array of services, from printing and fulfillment to incentives, promotions, and marketing.

Through its Smart Fulfillment Program, the company partners with organizations to design, manufacture, store, manage and distribute all their marketing kit materials on demand, maximizing their return on investment.

Print management remains at the heart of Spectra Integration’s business, including Web2Print, variable data printing, black and white digital documents, digital book publishing, commercial print and large format display graphics. The company has streamlined the print procurement process for its customers through the creation of a secure, online e-business dialog that makes the entire print buying process easier, reduces response time, and accelerates production.

Over the past decade, Spectra Integration’s digital print business has soared 2,000 percent, according to Walter Kohn, president, director of sales. At the same time, the amount of on-demand work the company is asked to perform has also increased dramatically. The average turnaround on Spectra’s digital work currently stands at 24 to 72 hours, with up to 80 percent turned around in three days or less.

“It’s definitely an on-demand world,” said Kohn. “Print what they need when they need it. That’s what our clients pay us for.”

This massive increase in digital printing proved to be a challenge for Spectra Integration, particularly because its existing system was not able to meet the quality expectations of its client base. To keep pace with the current demand, with an eye on expanding into new markets in the future, Spectra Integration opted to invest in a new digital color printing system. They selected the Canon imagePRESS C7010VP with inline booklet trimmer and UV coater.

Stellar Output, Inline Options

The Canon imagePRESS C7010VP system appealed to Spectra Integration because of its stellar-quality, ease-of-use, low-cost, low-maintenance requirements. However, the inline binding capabilities proved to be the biggest deciding factor.

 “Before, we had to take our materials and print them digitally and then take them to a traditional bindery,” said Kohn. “It just wasn’t efficient. It cost us too much money and too much time. Having the inline binding with the Canon imagePRESS C7010VP has really sped up our delivery.”

Companies like Spectra Integration find everything they need in the Canon imagePRESS C7010VP digital color printing system because they can choose the combination of server, input, output, and finishing configurations that best meets their unique needs, according to Francis A. McMahon, Vice President, Marketing, Production Printing Solutions division of Canon Solutions America.

 “The Canon imagePRESS C7010VP delivers quality, productivity, reliability, and versatility, with consistent performance and seamless integration into a company’s existing workflow,” said McMahon. “That makes it the ideal choice for just about any print provider today.”