HP has revamped the Barcelona-based demonstration and training facility for its Graphics Solutions Business.  The enlarged premises will accommodate a fleet of the most recently-launched HP printing solutions.

Located in Sant Cugat del Vallès, near Barcelona, the HP EMEA Graphic Arts Customer Center is a dedicated, 4,026m2 multi-purpose suite showcasing printers and presses from the HP Indigo, Designjet, Scitex and HP Inkjet Web Press portfolios, as well as the numerous applications achievable with these technologies.

The centre is used to host various training seminars, open houses and demonstration days for a broad audience, including customers and prospects, dealers, distributors, HP staff members and journalists. In 2012, the centre staged more than 1000 production demonstrations and hosted 60 customer events.

As part of the expansion, the HP Graphic Arts Customer Center has been re-designed to focus on creative applications that print service providers (PSPs) can undertake to broaden their service capability and develop revenue streams.

These focus areas include a digital book store, a cool café lounge decorated with vibrant large format interior graphics achievable with HP Latex  Ink Technologies. Another area reflects HP's leadership in the photo market and includes photo books, calendars and photo cards produced with HP Indigo presses, as well as large-format photo-quality prints from HP Designjet Z-Series printers.

In addition to resident flagship devices such as the HP Scitex FB7600 Industrial Press and award-winning HP Designjet L28500 Printer, the centre will soon include the new HP Indigo 10000 Digital Press, the industry's largest-format, most productive sheet-fed digital press.

The facility will also provide visitors with a close-up look at the cutting-edge features of forthcoming solutions earmarked for commercial availability in late 2013. These include the roll-to-roll HP Indigo 20000 Digital Press for flexible packaging, as well as the sheet-fed HP Indigo 30000 Digital Press for mainstream folding carton applications.

Commenting on the new-look HP EMEA Graphic Arts Customer Center, Manel Martinez, vice president and general manager, EMEA Graphics Solutions Business, HP, says, "HP remains ahead of the field in bringing to market breakthrough printing solutions that help drive profitable growth for customers and sharpen their competitive edge... It is vital that we offer an environment that displays our proposition while providing maximum visibility and access to those next-generation technologies that can help customers fulfil their business objectives,"