Screen Events has sold its digital signage and digital out-of-home (DOOH) show Screenmedia Expo to FESPA, which will add it to the European Sign Expo event it launched last month.

Screenmedia will be 'wholly integrated' with the co-located shows at Excel, London in June this year and its team will continue under the direction of the European Sign Expo board – itself a joint venture of FESPA and the European Sign Federation (ESF).

"This is a natural move for Screenmedia Expo, which puts the event at the heart of a much broader visual communications community," comments Mark Pigou, managing director of Screen Events. "By showcasing digital screenmedia side by side with innovations in other areas of signage and printed graphics, both elsewhere in European Sign Expo and at FESPA, our exhibitors can bring their offerings to the attention of a more diverse and indeed global visitor audience."

Screenmedia Expo 2012 was not broadly considered a strong show, with key manufacturers not present and total visitor figures of 3,244 – 74 percent of whom were from the UK.