The International Sign and Printmakers Guild has been launched by SAi (SA International) as a member-led organisation. It is designed to help sign and print service providers by sending them new customers and securing long-term business relationships.

With free membership, SAi says it will spend $3 million (￡1.89 million) on internet advertising during the next few years to attract everyone with sign and printing needs. These people will be directed to Guild members.

SAi has also created www.sign.com as a central location for the public to design and buy signs and displays.