Avery Dennison Reflective Solutions has launched TrafficJet?, a complete digital printing system for the road traffic safety and reflective signage market featuring equipment, ink and reflective sheeting. It constitutes an end-to-end, cost-effective, highly-flexible digital printing solution for work zone signage.

The Avery Dennison TrafficJet Digital Printing System comes with a choice of two printers:   the eight-colour TrafficJet 1638 and the four-colour TrafficJet 1324. Currently, the TrafficJet System is available with black ink, but seven specially-formulated eco-solvent inks for work zone sign fabrication will be available later this year. The TrafficJet System provides signmakers and traffic authorities the opportunity to print short runs of signs, digitally, on a just-in-time basis, using Avery Dennison prismatic reflective sheeting including leading-edge W-11500 OmniCube?, and W-9500, W-7500 and W-6500 series fluorescent yellow, yellow green and orange sheeting.

"Avery Dennison is the only sheeting manufacturer offering a complete, branded digital printing system for work zone and reflective signage," says Scott Seeley, Global Marketing Director, Avery Dennison Reflective Solutions. "With the TrafficJet System, there is no need for overlays for work zone or unregulated signs – and they are still warranted for three years’ durability.   Eco solvent inks deliver the most durable, cost-effective results, and the System’s ideal for variable-length or short run sign production.   Our spot colour inks (which will meet durability and traffic signage colour requirements), will be ready this autumn, and will add even more functionalities to the TrafficJet System.   This is an ideal opportunity for signmakers and converters to make a cost-efficient change to digital production for work zone signage."

There will be live demonstrations of the Avery Dennison TrafficJet Digital Printing System TrafficJet on Stand E40 at Traffex, 16-18 April, Birmingham, UK, by Lakeside Films Ltd, official road traffic and safety distributors for Avery Dennison Reflective Solutions.