The Independent Print Industries Association (IPIA) and the Direct Marketing Association (DMA) are joining forces for their 4th Annural Innovations Conference – this year taking the title 'The spark of genius' – which will be held on April 18th at the Heritage Motor Centre in Warwickshire.

Showcasing 'the very latest innovations' in print and direct marketing, the event will feature a 'printed nose' that delegates can challenge to a smell test to see which can identify more types of cheese. The winner will receive a cheese hamper and a bottle of port.

"Our speakers are people who are truly revolutionising the world of print and direct marketing," says Andrew Pearce, chief executive, IPIA. "Delegates will learn about the printed nose, groundbreaking augmented reality, the fusion of print and video plus a lot more.

"We really look forward to this event as it provides the delegates with the inspiration to sell new products as well as some great networking opportunities, and not forgetting free entry to the very impressive Motor Museum."

Those interested in attending can find out more about the event on the IPIA's website.