Hewlett-Packard (HP), Palo Alto, Calif., announces that it has entered into a media licensing agreement with Brand Management Group (BMG), a Sarasota, Fla.-based media distribution company, to improve service quality and availability of HP-branded sign and display media for use with HP Latex Inks. Under the terms of this agreement, BMG will source, market and distribute a limited portfolio of HP-branded media and provide service and support to a worldwide distributor network and HP’s tier 1 and tier 2 partners.

The HP media products available from BMG are limited to those intended for sign and display applications, optimized for HP Latex Inks and available on three-inch cores. BMG is expected to begin distributing HP-branded media through its global network of dealers beginning May 1, 2013. The new media will include HP Everyday Adhesive Matte Polypropylene, HP Everyday Matte Polypropylene, HP Coated Paper, HP Universal Heavyweight Coated, HP Heavyweight Coated Paper and HP Super Heavyweight Plus Matte.

The program streamlines the media selection process and identifies the most appropriate substrates tested with HP Latex Inks and printers, including media engineered with ColorPRO Technology. Approved substrates will feature a “Certified for HP Latex Inks” icon, making it easier for customers to view media options for HP Latex Printers in the media solutions locator.

“We are excited about the opportunity to represent HP sign and display media around the world, particularly given that HP is recognized as the world's inkjet printing technology leader. Through this partnership, we can bring to market quickly and efficiently the advanced media coatings and treatments HP is developing for printing and imaging professionals,” says Justin Lehman, vice president of sales and marketing, BMG.