More than 250 attendees were on hand for the Roland DGA-sponsored Dynamic Digital Reception on Thurs., April 4 at the ISA International Sign Expo in Las Vegas. This event followed a full day of educational seminars about dynamic digital signage indicative of the industry’s growing interest in this emerging technology.

Roland DGA President Rick Scrimger kicked off the event by providing insight on the fast-growing digital signage market, as well as Roland DGA’s intention to introduce a digital product offering to Roland customers.

“Roland has helped signmakers with their first vinyl cutter, their first digital printer,” Scrimger said, “so it makes sense for us to help signmakers get started with their first digital sign solution. And there’s no reason why a signmaker can’t sell a window display, a vehicle wrap, and a digital sign to help grow his or her business.”

Scrimger’s introduction was followed by a presentation, which demonstrated how simple it is for sign shops to offer this option to their existing customers. Those attending the event were impressed by the professional digital display graphics made possible by Roland’s digital solution, which uses a PowerPoint presentation template that’s user-friendly and already widely adopted.

According to Scrimger, digital signage is an ideal complement to the current spectrum of products and services offered by sign shops. “The digital signage market is projected to grow at a rate of 15 to 30 percent in the coming years,” he said. “Our goal is to deliver an effective, comprehensive solution that not only meets Roland’s high quality standards, but also makes it easy and affordable for any shop to offer digital signage to its customers.”

Roland’s entry into digital signage with its first product offering is expected to be released by the fourth quarter of 2013. The complete “digital sign-in-a-box” package solution is expected to include software, media player, and a variety of basic content templates, along with optional displays in a variety of sizes.