Mvix has launched a cloud-based continuity solution for franchise digital signage networks. BrandSignage is designed to help franchise businesses maintain brand integrity across a decentralised network.

The new web application allows franchisees to use guidelines set by brand owners to create digital signage displays, ensuring uniform layout and approved content is used across all outlets. Two related modules, Template Designer and Campaign Manager, enable the provision of content to specific franchisees with usage guidelines and editing permissions. Individual outlets are able to adjust content, promotions and prices to remain relevant to their local market.

"Multi-unit franchises always face difficulties trying to ensure brand consistency," says Ross McClymonds, vice-president of global sales, Mvix. "We have built BrandSignage as a complimentary system to our XhibitSignage solution, thereby providing a comprehensive digital signage bundle to our enterprise clients.

"So far we have received excellent market feedback on the comprehensiveness of its features. Initial field tests and pilot evaluation programs have provided excellent feedback from both brand-owners and franchisees. We are now proud to launch this robust product after incorporating those enhancements," he concludes.