Print service providers in Europe, the Middle East and Africa now have easier access to industry-leading print systems following Mimak′s establishment of an EMEA operation. To that end, Mimaki Europe has engaged new team members in sales, internet marketing, warranty and tech support. This expanded set-up of Mimaki Europe will help extend Mimaki′s reach to EMEA. Mimaki decided to bolster its European set-up following a surge in demand after successfully launching a raft of innovative products during 2012, and generating strong sales and leads at key European trade shows. Mike Horsten, Marketing Manager of Mimaki Europe comments: “2012 has been a defining year for Mimaki. The response to our products at trade shows has been universally positive, and for some products to win highly respected industry awards underlines the progress we′ve made in the last year. We′re really excited about the next chapter for Mimaki. We look forward to offering print houses in EMEA the same level of service and technical support have proved so popular across Europe.”