European Sign Expo has announced that digital signage SaaS provider BroadSign has signed up as a platinum sponsor ahead of the event in June. The show, which will be co-located with wide-format printing event FESPA 2013, has also revealed that 50 percent of the available floorspace has been booked with space allocated to 60 percent of exhibitors at last year's Screenmedia Expo.

"We are pleased to become the platinum sponsor of European Sign Expo in 2013," says Daniel Parisien, vice president of marketing and strategy, BroadSign. "In the past BroadSign was a large supporter of the integrated event, Screenmedia Expo. Today we are very excited by the wider audience and new opportunities the show will offer us under the stewardship of FESPA."

"When we launched European Sign Expo in mid-December, we set out to enhance the overall value of FESPA for visitors from the sign-making community, to showcase the full spectrum of non-print signage technologies including digital signage," says FESPA and European Sign Expo managing director Neil Felton.

"By acquiring Screenmedia Expo, we have increased the proposition of the event to reach a wider audience of retailers, marketers, media and brand owners to explore the latest innovations in visual communications."