Ocean Outdoor has installed Scotland's first city-centre full-motion digital outdoor screen at Glasgow's St Enoch Centre shopping mall. The high-definition screen, measuring 12.8 x 6.1m, went live on April 29th.

"Glasgow was our first port of call and we had been looking at installing one there for a while," says Ocean Outdoor marketing director Richard Malton. The company notes that Glasgow will host the Commonwealth Games in 2014 and is the largest retail centre in the UK outside of London, attracting 20 million shoppers in 2012. The new screen, located at the junction of Argyle Street and Buchanan Street, is anticipated to reach more than 1.2 million viewers every week.

"As well as the obvious commercial potential which the new screen will offer to advertisers, we also see excellent opportunities to use it to showcase community, cultural and civic information," comments Susan Nicol, St Enoch Centre’s general manager.

Stuart Patrick, chief executive of the Glasgow Chamber of Commerce, adds: "This is an excellent use of the public realm, while the decision to install the first Scottish city screen in Glasgow shows the city's standing throughout the UK. It will also be an excellent screening location for the 2014 Games, drawing crowds towards our retail hub."