First Impression Print & Marketing, in Howell, MI, has been recognized as a leader in e-mail marketing. It recently received the 2012 All Star Award from Constant Contact, Inc.

Each year, Constant Contact gives the All Star Award to a select group of businesses and nonprofits who are successfully leveraging online marketing tools to engage their customer base, and drive success for their organization. First Impression Print & Marketing’s results ranked among the top 10% of Constant Contact’s international customer base.

“We’re happy to be recognized by Constant Contact for achieving strong marketing results and connecting with our customers,” said First Impression Print & Marketing Owner, Don Cortez. “Constant Contact’s tools have helped our customers grow their businesses and keep the lines of communication open with their clients. E-Mail marketing builds strong relationships.”

First Impression Print & Marketing, in business for more than two decades, is a locally owned, independently-operated company with customers throughout southeast Michigan. First Impression is committed to creating a quality community that displays high integrity, and accountability. Its e-mail clients include corporations, schools, small businesses and non-profit organizations.

First National Bank in Howell, one of First Impression’s, e-mail marketing clients was also recognized by Constant Contact as a 2012 All Star. First National sends out, via First Impression and Constant Contact, its First Connect e-newsletter every 4-6 weeks. It is an effort to remain top of mind with customers by providing them useful, relevant information on their financial lives and First National’s products and services, said Tom Gisewhite, Vice President and Marketing Director.

“This is a great solution for us,” Gisewhite said of the partnership with First Impression. “As a one person marketing team, the partnership with First Impression allows us to leverage their expertise – being Constant Contact certified for example, at a nominal and fair investment.  One that is more cost effective than bringing that expertise in-house.  We are pleased with it. We look at it as a success.”

Constant Contact customers using either the company’s Email Marketing or EventSpot tools are eligible for the All Star award. Constant Contact looked at the following criteria to select this year’s All Stars:

?           Level of engagement with email campaigns and events

?           Open, bounce, and click-through rates

?           Event registration rates

?           Use of social sharing features

?           Use of mailing list sign-up tools

?           Use of reporting tools

First Impression provides integrated communications including: social media, direct mail marketing, print and public relations to create custom solutions for its clients.