Roland DG Corporation has announced an addition to its global senior executive team with the promotion of Eli Keersmaekers to a new position as president of European Sales HQ. Keersmaekers will report to Dave Goward, president of global sales and executive officer for Roland DG.

Keersmaekers is currently CEO of Roland DG Benelux N.V. and will continue to serve in that position. In his new role, Keersmaekers will be in charge of sales of Roland DG products for all European countries.

The announcement comes as Roland DG continues to execute its Global One plan designed to strengthen the corporation’s leadership positions in the markets it serves around the world. Headquartered in Hamamatsu, Japan, the company’s extensive product line provides advanced digital technologies for creative professionals, including wide-format inkjet printers, vinyl cutters, engravers, 3D rapid prototyping equipment, dental mills and impact printers.

“I have had the pleasure of working with Eli for several years now,” Goward said. “I am excited to have him join me on the Global One team as we build on the success of our previous joint venture system to become a truly integrated company worldwide.”

“These are exciting times at Roland and I am honored to serve as president of European sales,” Keersmaekers said. “I look forward to working with a talented group of international sales and marketing professionals and the challenge of continuing to grow Roland DG sales.”

Keersmaekers joined DG Benelux N.V. in 2002 as CFO. In 2006, he became CEO and joined the Roland DG senior executive committee. He has served as chairman of the European Executive Committee and, most recently, as chairman of the International Marketing Committee.