Visitors to FESPA 2013 will be able to organise their show diaries using a new smartphone app developed by the show organiser. Available now through iTunes and Google Play, other functionality includes social media content and a floorplan.
"Visitors are empowered to create a bespoke event programme where they can highlight seminars, features and stands they're interested in visiting," comments FESPA's marketing manager Lynda Sutton. "The app will then update the user with private notifications about the latest information tailored to their own agenda."