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Kiian Group renews commitment to 'innovation, growth and globalisation' at FESPA
Jun 08 2013 09:41:01 , 1072

Kiian CEO Fabio Festorazzi says the brand restructuring will help customers locate the products they need more effectively

Ink manufacturer Kiian Group is preparing to launch a new brand portfolio at FESPA 2013, of which it is also a platinum sponsor, as part of a 'strategic commitment' to developing three key product sectors.

Kiian Digital, Kiian Screen and Kiian Industrial will represent the three sub-divisions of the business, the company says, and will help to meet a reported increase in demand for Kiian's ink and chemical solutions for aqueous textile printing. The digital side of the business grew by 23 percent in 2012, and the company has also expanded into South America, the USA and Asia recently.

"As a modern, global ink manufacturer, we have to both reflect and lead the dynamic markets in which we operate," comments Fabio Festorazzi, chief executive, Kiian Group. "The fact that the market is in a constant state of evolution means that Kiian must also adapt in order to best meet our customers' needs, whilst leading our business most effectively.

"We at Kiian remain committed to helping our customers grow their businesses by developing new applications with our high quality inks that deliver profit and performance."