The world's first HP Latex 3000 printer, debuted at FESPA 2013 on Tuesday, has been snapped up by Kent display producer PressOn. The machine will help PressOn increase its digital printing capacity, and will be employed immediately on installation post-show to help the company meet demand.

"We are currently at capacity, so the new HP Latex 3000 will enable us to take on further work and utilise its increased speed and industrial design to improve customer response times," said Andy Wilson, co-director, PressOn.

"Additionally, with the 3000's five-litre ink cartridges, it can run unattended overnight, reducing operator costs but maximising achievable production time and increasing our revenue potential."

PressOn first became a latex user in 2010, and its current arsenal includes a Scitex Latex 600 and a Latex 850, which last year was responsible for around 110,000sq m of print.

"The print industry in the UK has generally been in decline, but large format digital printing continues to grow," Wilson comments. "Since we began as digital printers, we haven't had to undergo the process of migrating from screen or litho, so our mind-set is purely digital, which has been a great advantage to our growth."