Fujiiflm has raised €65,025 in the first 12 months of its initiative with WaterAid, the international charity dedicated to enabling the world’s poorest communities to access safe water and sanitation. The result is more than double the original target of €30,000 due to the growing success and popularity of Fujifilm’s Brillia HD PRO-T3 plates.

As part of a continued drive to be as sustainable as possible, and support sustainability in the efforts of others, Fujifilm has been donating a percentage of the sales of every square metre of Brillia HD PRO-T3 plates sold in Europe, Middle East & Africa over the last 12 months. The nominated charity was WaterAid, to reflect the fact that PRO-T3 completely eliminates the water used in the conventional plate production process.

Through its donations, Fujifilm has been able to help WaterAid transform the lives of people in some of the world’s poorest communities by providing access to safe, clean water, sanitation and hygiene . As part of its global reach, WaterAid has an active role in 19 countries in sub-Saharan Africa, working with local communities to set up practical and sustainable solutions that meet their needs.

Susie Kennedy, corporate account manager at WaterAid, said: “We‘re delighted with the results achieved by Fujifilm over the last 12 months. The company‘s dedication and commitment to their fundraising means that WaterAid is able to transform even more lives and we look forward to continuing this fantastic partnersip.”

Yasufumi Morimoto, senior vice president, FUJIFILM Europe GmbH, comments: “Back in May 2012 we set €30,000 as our 12 month target, so the fact that we’ve raised over €65,025 is an overwhelmingly positive result.” He adds: “We’re delighted that the success of PRO-T3 has also meant that we’ve been able to help WaterAid open up a better standard of living to some of the world’s less privileged communities.”