Using DirectSmile's JDF integration with HP SmartStream Production Center, print and marketing service providers can produce multi-channel marketing campaigns more easily and efficiently. The new integrated solution uses JDF to transfer seamlessly the DirectSmile variable printing job and its job ticket information to the HP SmartStream Production Center and directly to print. The integrated workflow means data is transferred automatically, reducing overheads and avoiding human errors.

DirectSmile has been a long-term HP SmartStream Solutions partner. The company's software platform is among the first that features a seamless integration with the HP SmartStream Production Center. This integration will benefit HP customers who are already using DirectSmile software, or considering entering the market for cross-media marketing and image personalisation.

"A large portion of our installed base run HP Indigo presses, so this is excellent news for our customers, especially the many who have rapidly growing volume and require a high-quality production management solution," states Roland Schmidt, chief executive officer of DirectSmile APAC. "We believe the integration with HP SmartStream Production Center will allow a number of our customers to gain efficiency in production."