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Avery Launches “Wrap Like a King” Challenge
Aug 06 2013 10:27:36 , 1105

Graphic films manufacturer Avery Dennison, Mentor, Ohio, announces the launch of the “Wrap Like a King” Challenge featuring Avery Dennison Supreme Wrapping Films. Avery Dennison Graphic Solutions is hosting the competition with supporting sponsors, West Coast Customs and Croftgate USA. More than $25,000 in prizes will be given away to participants and voters.

The “Wrap Like a King” competition is aimed a professional vehicle wrap installers in the U.S. and Canada, to show off their skills by creating unique, well-installed car wraps using Avery Dennison Supreme Wrapping Film. The contest will be open between Aug. 1 and Sept. 15. Submissions to the challenge must include photos and information about the car wrap that the installer completed using Avery Dennison Supreme Wrapping Film.

“We are excited to see the unique color-change and vehicle wraps that installers and designers create with Avery Dennison Supreme Wrapping Films and Conform Chrome accent films,” says Meghan Lagoni, channel marketing programs manager at Avery Dennison. “Our ‘Wrap Like a King’ Challenge provides installers the opportunity to show off their skills and the conformability of Supreme Wrapping Film to industry experts and car enthusiasts who have the opportunity to vote for the ultimate winner.”

After all submissions are entered by Sept. 15, professional judges will choose the top 32 car wraps to move to the next round for a chance to win the grand prize package that includes $2,000 in cash and a trip to SEMA. The winning car wrap design will be displayed in the West Coast Customs and Avery Dennison booths at the show.

Judges for the competition include: Ryan Friedlinghaus, founder and CEO of West Coast Customs; Kevin Putnam, lead designer and social media manager at West Coast Customs; Justin Pate, leader of Avery Dennison hands-on car wrapping workshops and certification program in North America; Paul Roba, North America technical manager for Avery Dennison; Dan Marx, vice president of markets & technologies for the Specialty Graphic Imaging Association (SGIA); and James “Ruggs” Kochevar, publisher of Sign & Digital Graphics and WRAPS magazines.

The top 32 submissions will then compete in a public online voting competition starting on Sept. 16 at www.wraplikeaking.com. The submissions with the most votes at the end of each round will continue on to compete for the grand prize. The grand prize winner will be announced October 14.