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HP Latex technology helps DSM India ‘Go Green’
Aug 19 2013 11:43:24 , 1091
HP India’s partner Print Expressions announces its contract with DSM India, a Gurgaon-based pharmaceutical company, to furnish the latter’s offices with the state-of-the-art wall décor printed on PVC-free HP wallpaper. DSM India is a strong believer in sustainability and wanted to bring life to their office walls, while complying with the stringent environment and health criteria of the company. This is where HP’s advanced digital printing technology was adopted with a clean, beautiful and successful installation of PVC-free wall paper printed on HP Designjet L25500 using eco-friendly Latex inks.

“We are proud of our partner Print Expressions in completing this project that builds upon the environment-friendly and customised printing features of HP’s Wall Art solution,” said Dhirendra Khurana, country manager, Sign & Display, GSB, HP PPS India. Sukhvinder Singh of Print Expressions expressed that HP is a natural choice for them as their principal partner because of its industry leadership in digital printing and promise of superior quality, service and environment friendliness. In this context, Ajay Kang, director - responsible care, DSM India Ltd asserted, “We are very happy to use PVC free HP wallpaper in our office to promote a safe, clean and green work space. It is good to know that HP and Print Expressions are also equally concerned about the environment.”