Canon, HP and Konica Minolta have all announced their participation in Cross Media 2013, taking place in London on October 23rd – 24th 2013. Canon will continue to sponsor the Print and Innovation theatre as part of its involvement, while Konica Minolta has taken the largest stand at the show to date and will sponsor the Digital and Direct theatre.

"Cross Media 2013 is an ideal platform for us to engage with the exciting cross media market," comments Mark Hinder, market development manager at Konica Minolta. "We are looking forward to debating the real issues that are critical to relationship between [printers] and their customers, which will provide us with valuable feedback to develop our approach to support the industry."

HP will showcase its augmented reality offering in partnership with software developer Aurasma, as well as sponsoring the Content Marketing and Publishing Strategies theatre. Julia Cole, UK and Ireland marketing manager at HP, remarks: "HP's seminars at Cross Media 2013 will provide the perfect platform to discuss and explore the benefits of digital print within the marketing community, so that creatives and marketers can better understand how it can help them stand out with complex, innovative and highly-targeted multi-media campaigns."