Why invest in expanded gamut printing ?

A French packaging and label printing operation, Statim, was challenged with an increasing demand for printing spot colors, and shorter production deadlines. Job ganging became gradually more complicated, and press downtime by color changes compromised their profitability. The need to invest in an expanded gamut printing technology was obvious.

80% of spot colors, with 7 conventional inks

Statim chose to work with Esko’s Equinox, an expanded gamut printing solution specifically designed for packaging professionals. Statim uses the same set of seven inks, leaving one print unit available for particular spot colors that are difficult to reproduce.

Only relevant for a small number of spot colors the system requires a certain level of compromise. By implementing Equinox, Statim simplified gang printing, reduced press downtime significantly and maximised their productivity. Now producing about 30% of the work using Equinox, their goal is to reach about 80% by the end of 2013.

Equinox increases revenue

Reducing the number of daily change-overs by 20%, and make-ready times by 20 to 40%, Equinox allows Statim to approach new customers with a very strong pricing structure. Statim is looking at an increased revenue of 10% within one year.

Customers endorse Equinox with their printing suppliers

Most of Statim’s customers would not even have noticed the changed printing method if they hadn't been informed of the Equinox initiative.

Statim’s most important client, a major French brand owner in the food industry, even took part in the decision making. They already knew Equinox for almost two years, through several other printing partners. The client’s practical benefits were clear: shorter production deadlines, simplified ordering processes, increased efficiency and reduced costs without compromising accurate colors.