HP resellers are to offer a promotion on the manufacturer's L260 and L280 latex-based printers, which will see customers that purchase the machines receive two packs of ink and a set of print-heads for free. It runs until the end of October 2013.

"HP latex printers offer greater overall productivity and better environmental performance than solvent technologies," claims Stephen Hawker, managing director of ArtSystems. "This promotion gives new customers a more cost-effective way of making the switch, especially when competition is fierce and budgets are tight."