Aimed at encouraging a good start for Print Server Providers, HP has launched a new promotional campaign into the channel.  The campaign is directly related to the HP Latex L260 and the HP Latex L280 printers and provides users purchasing new machines with two sets of inks and a set of print heads free of charge.  HP estimates that these freebies amount to the equivalent of 1000sqm of ink coverage for the user.

The promotion is already live and runs until the end of October.  The campaign is being handled by HP’s Latex reseller partner channel, ArtSystems.  Steve Hawker, managing director of ArtSystems, comments, "HP Latex printers offer greater overall productivity and better environmental performance than solvent technologies and this promotion gives new customers a more cost effective way of making the switch, especially when competition is fierce and budgets are tight."

[Image shows HP Latex L280]