Informa Exhibitions is to hold a workshop for Ipex 2014 exhibitors, to be held at St Bride Foundation on December 10th 2013. Hosted by Answers Training managing director Simon Naudi, the workshop will provide guidance for improving the visitor experience at exhibition stands.
Among the topics covered will be the use of promotional materials, the use of correct body language, and how pre- and post-show activities can be incorporated into a sales strategy. Theworkshop costs £60 per delegate, with a reduced £45 rate for groups of more than four.