HP has significantly reduced the list prices of its HP Latex 260 and HP Latex 280 printers in the UK.  Effective since 1st November 2013, the HP Latex 260 printer has been reduced from ￡21,892 to ￡17,000, whilst the price of the HP Latex 280 printer has dropped from ￡45,000 to ￡35,000.

The HP Latex 260 printer is a 61” printer for double-sided printing capabilities for indoor- and outdoor usage and produces an extremely broad range of applications from a single device, which surpasses the number of different applications that traditional eco-solvent printers or water-based printers can produce.

The HP Latex 280 printer is a 104” printer for printing  on a wide range of media from vinyl, textiles, to paper, film, wallpaper to low-cost uncoated options.  It is up to 70% faster than the HP Latex 260 Printer, with extremely short time to delivery.

HP Latex Printing Technologies were introduced in 2008 as a water-based alternative to solvent ink technologies. Since then, more than 15,000 HP Latex printers have been shipped worldwide and more than 100 million square meters have been printed with HP Latex Inks. HP expects these numbers to triple by 2016, with the number of latex-printed pages growing rapidly while the number of solvent-printed pages simultaneously declines by as much as 33 percent.

The HP Latex 260 and 280 will help drive this growth, allowing a broader range of sign and display customers to shift pages from traditional solvent technologies to HP Latex Printing Technologies and to develop new markets.