Spandex has named Gabriela (Gabi) Parish Marketing Manager for Europe, reporting to Rob Karpenko, who assumed the position of Director of Marketing for the organisation in July 2013.

Gabi has been with Spandex for six years in the role of Marketing Manager for the UK and Spain. She will retain her UK regional marketing responsibilities in addition to her new focus on strategic group marketing. She is based at the offices of Spandex UK in Bristol.

Gabi has been a key member of the Europe-wide marketing team at Spandex since 2007, and has been instrumental in developing the Spandex brand in her territories. Prior to joining Spandex, Gabi occupied a strategic marketing role for the EMEA region at M2M technology specialist Digi International, and gained experience of channel marketing for UK, Nordics and Benelux. 

Gabi holds a Masters degree in Marketing from the University of Leicester. Originally from Brazil, she is fluent in Portuguese, Spanish and English, and has a good command of French.  

Rob Karpenko, Director of Marketing, Spandex comments, "Gabi brings us a wealth of experience gained from within the Spandex business, so she has a real understanding of both the Group vision and the practicalities of managing marketing at the country level. This is the perfect balance in order to drive strategic initiatives and to support their local implementation."