The sixth edition of the popular event will take place at the Messe Munich in Germany from May 20th to 23rd next year.
The new multi-channel campaign features a scuba diver in the ocean, surrounded by bright marine life—designed to evoke a colourful ocean of opportunity in the digital print sector.
“We're encouraging visitors to FESPA Digital 2014 to go below the surface, and delve further still into the myriad opportunities that exist to take their businesses forward,” explains FESPA managing director, Neil Felton.
“FESPA Digital events inspire visitors to discover innovations in technology and consumables, and network with experts and peers to make sense of what they find.”
To partner the campaign, FESPA has also launched a new website, fespadigital.com, which features a host of information and news about next year’s event.
FESPA Digital events inspire visitors to discover innovations in technology and consumables, and network with experts and peers to make sense of what they find”
Website content will be refreshed on a regular basis during the build-up to the show, and it will also include content about FESPA Fabric and European Sign Expo, which will both be a part of the wider FESPA Digital show.
Felton continues: “In a market where technology is becoming more mature, many of the visitors to our Digital events have already reaped the early benefits from the transition from analogue to digital.
“Now they are making second—or third—generation digital investments or upgrades, increasing digital capacity, and adding workflow software or finishing equipment to enhance the capabilities, productivity and functionality of their digital output equipment.
“FESPA Digital 2014 will reflect this evolution, offering a high-calibre educational programme that probes beyond the initial benefits of the digital 'revolution', helping visitors discover more about how digital technology can help them add new capabilities and services.”