Sign & Digital UK event organiser Faversham House has announced that it has appointed the PR firm behind The Gadget Show’s annual ‘Live’ event (Fugu PR) to deliver the publicity and awareness campaign for Sign & Digital UK 2014.

David Copeland, marketing director for Faversham House, says: “Sign & Digital UK has been serving the industry for over 25 years and we want to attract new buyers as well as remind previous visitors of the value of this remarkable event. Working with the best PR teams is key for communicating our leading position in the market and to help us grow the event further in 2014. Fugu has delivered outstanding results for some of the country’s biggest trade exhibitions; hence they were my number one choice for Sign and Digital UK 2014.”

The industry wide campaign in support of the 2014 show kicks off in earnest next month.