Nottingham and London, UK-based Colorset has recently purchased four wide format HP LX260 printers from CWE Solutions. The four new printers were installed at the end of October 2013 – two at Colorset's Nottingham premises and two in London.
On the purchase of the new machines, Colorset Director, Tom Phelan, explains, “We’ve moved to the HP latex printers predominantly for the environmental properties brought by the water based inks. We believe that the eco-drive for recycled and recyclable products shouldn’t cost you the earth, and this issue isn’t going to go away. Our business ethic is strongly rooted in protecting our environment. Pvc and plastic may be cheaper but they just end up in landfill. We believe that by investing in these latex printers they may be a bit more expensive, but we’re doing our bit.”
CWE Solutions' Director, Darren Walker, adds, “As with all our clients, we really took the time to work with Colorset and make sure their investment was the right one to deliver on their business aspirations. We have a wide range of experience and expertise and were happy to recommend the HP LX260s as a perfect fit for Colorset’s requirements. In addition to the excellent quality of finish, HP Latex Inks and recyclable materials offer a reduced environmental impact that is second to none. We are keenly aware of our duties and responsibilities to the environment, and we aim to supply the best print solution for our clients, whilst keeping a firm eye on the impact that we and our technologies, are having.”
At around the same time as the printers were installed, Colorset took another step towards ensuring quality across the board by adding three vans to increase their fleet to seven with 13 installers. “Not many companies have their own dedicated installers, but rather than outsourcing this gives us greater control and reliability,” adds Phelan.
Having the same production facilities in both of their sites helps the company deliver quality and consistency across UK-wide campaigns. Nottingham picks up installations from Birmingham to the north, with London picking up the rest of the country. They also work with customers in the Republic of Ireland, Holland, Germany, and Spain, and they have just expanded into Los Angeles, San Francisco and New York.
“International retail companies with London headquarters want their graphics to be the same the world over, and we can deliver that for them,” concludes Tom Phelan.